5 must-have marketing tools for the lean startup

  • MailChimpNothing beats the measurement and attribution capabilities for multiple lists for the price. Your startup more than likely doesn’t overkill nurturing capabilities that expensive solutions have. Use third-party integrations with SalesForce to associate email campaigns with lifecycle and behavior groups of your users/customers.
  • RapportiveKnow everything about a potential partner from a pane in Gmail. Instant connectivity to Facebook, LinkedIn, and Crunchbase with contacts is awesome for quick update on partners, customers and prospects. It also makes Gmail a must-have email solution for your business – can you imagine going back to Outlook, Zimbra, or some other client?
  • YeswareDid anyone actually read your email? When? Yesware provides updates you when a sent email has been opened. Not only is Yesware addictive, it helps you to understand strategically which emails deliver a true ‘reply’ and plan follow ups more effectively. And it too integrates with SalesForce.
  • TraackrFinding influencers is important but crafting the right message for engagement is even better. Traackr is an awesome SaaS solution for identifying influencers in specific domains. The company’s “A-List” feature helps to make each engagement with a potential influencer successful with content and keyword analysis.
  • TweetReachHow can you truly put a KPI on awareness? You can’t, but you can get close. Tweet Reach helps you measure the twitter reach of your blog content and mentions over the internet, while identifying twitter influencers that accelerated its reach.

The dumbest way to fight showrooming: Charge customers $5 just for browsing

While some bricks-and-mortar chains are trying to curb showrooming — using a retailer to check out an item in person before buying it online — with price-matching or store-exclusive brands, one business has come up with a possible solution… charging a $5 fee for shopping without buying.According to the person who posted the above photo on Reddit...

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Viral Video Friday: Google - Real World as Irritating as the Internet

Google Analytics has put together a series of videos demonstrating what poor Web design can do to an online commerce site - situations we’d never put up in real life.Produced by Google’s in-house video agency in the UK, all the spots have the absurdity of a Monty Python skit. It seems weird for Google to be dissing online search and e-commerce, ...

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3D printing vending machine automates the invention process

The popularity of 3D printing has exploded, but even as prices for the devices have fallen, not everyone is prepared or able to shell out the cash necessary start experimenting. But what if there was a 3D vending machine that made experimenting quick and easy, without the printer investment? Well, now there is.Created at Virginia Tech’s DREAMS L...

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Startup, Technology, and Innovation in South Florida

There is a growing startup community and ecosystem in South Florida. Developers, entrepreneurs, investors, incubators are all present, trying to get organized and kickstart the local innovation culture. There’s also the added benefit of the tropical lifestyle and international culture that defines South Florida. Below are some resources to get y...

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