Organizations of the Future - Part 4 - The Vision for the Restaurant of the Future

In part 1 we defined Digital Darwinism and the Coefficient of Adaptability, in part 2 we discussed the MTP, part 3 we deep dived into scenario planning, plausible futures and new entrants, and now we’re going to bring it together an envision the future of the restaurant.Invest in the future of personalized nutrition, which resides in the future ...

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Organizations of the Future - Part 3 - Scenario Planning for the Restaurant of the Future

In part 1 we defined Digital Darwinism and the Coefficient of Adaptability, and in part 2 we discussed the MTP. Now let’s deep dive into scenario planning.Scenario PlanningScenario Planning is the process of anticipating possible futures by generating actionable insights through the creation a small set of scenarios for an organization’s future ...

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Organizations of the Future - Part 2 - The MTP

In part 1 we defined Digital Darwinism and the Coefficient of Adaptability. Now let’s deep dive into the MTP.One of the most critical aspects of any successful company is to have great Mission, Vision, and Culture. There are many good articles about this, like [Execution Eats Strategy], [Culture Trumps Strategy], but today’s let’s talk about hav...

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Organizations of the Future - Part 1 - Digital Darwinism and the Coefficient of Adaptability

The following is the first part of a multi-part series covering organizations of the future, covering vision, strategy, organization design, operational model, and culture.The latest digital buzz is Digital Transformation, defined as the profound and accelerating transformation of business activities, processes, competencies and models to fully ...

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5 must-have marketing tools for the lean startup

  • MailChimpNothing beats the measurement and attribution capabilities for multiple lists for the price. Your startup more than likely doesn’t overkill nurturing capabilities that expensive solutions have. Use third-party integrations with SalesForce to associate email campaigns with lifecycle and behavior groups of your users/customers.
  • RapportiveKnow everything about a potential partner from a pane in Gmail. Instant connectivity to Facebook, LinkedIn, and Crunchbase with contacts is awesome for quick update on partners, customers and prospects. It also makes Gmail a must-have email solution for your business – can you imagine going back to Outlook, Zimbra, or some other client?
  • YeswareDid anyone actually read your email? When? Yesware provides updates you when a sent email has been opened. Not only is Yesware addictive, it helps you to understand strategically which emails deliver a true ‘reply’ and plan follow ups more effectively. And it too integrates with SalesForce.
  • TraackrFinding influencers is important but crafting the right message for engagement is even better. Traackr is an awesome SaaS solution for identifying influencers in specific domains. The company’s “A-List” feature helps to make each engagement with a potential influencer successful with content and keyword analysis.
  • TweetReachHow can you truly put a KPI on awareness? You can’t, but you can get close. Tweet Reach helps you measure the twitter reach of your blog content and mentions over the internet, while identifying twitter influencers that accelerated its reach.

The dumbest way to fight showrooming: Charge customers $5 just for browsing

While some bricks-and-mortar chains are trying to curb showrooming — using a retailer to check out an item in person before buying it online — with price-matching or store-exclusive brands, one business has come up with a possible solution… charging a $5 fee for shopping without buying.According to the person who posted the above photo on Reddit...

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